The Future of Lateral Thinking
16 June 2021
Welcome to the first in a series of Fishbones’ blogs which we intend to publish over the course of this year and beyond. We’re hoping to offer you a varied selection of content, from in-depth looks at our technology, to broader industry developments and case studies.
This month, we’re taking the time to focus on a recent Fishbones’ webinar that we held at the beginning of March.
We understand the ways of working during a global pandemic have led to an increase in company webinars to substitute for a reduction in face-to-face events, and we took this into careful consideration, fully appreciating the need to do something different.
So that’s exactly what we did.
We wanted to give those in attendance a different experience from the norm, providing them with an immersive tour of our facility, followed by a mixture of interviews and presentations. With more than 150 virtual attendees taking part during the two sessions, it was an approach that worked.
As part of the event, Ole Johan Molvig (Asset Manager for Aker BP’s Valhall field), Barry Ritchie (Team Lead Well Technology with Total Denmark) and Miguel Angel Cortes (Technical Specialist at PEMEX’s Cantarell asset) all shared their experiences of Fishbones’ stimulation technology and the value of considering including them at the field development planning stage.
As well as these presentations, we selected several case studies to illustrate some examples where Fishbones technology increased production and reduced cost.
We understand that a key factor in cost management is to have a reliable solution at your fingertips. However, as well as the reliability it provides, we know there are several other reasons why an operator would choose Fishbones.
Of the speakers on the day, Ole Johan Molvig outlined one of his key drivers behind the selection of Fishbones. He told guests:
During the webinars, we also outlined recent improvements in the robustness of our system, showing how these small tweaks to our technology are improving its reliability and helping to drive cost savings for our clients. We’ve also been investing in our teams, adding resources to support product development and to strengthen our global reach. We made sure this wasn’t just an empty soundbite and took the time to present findings from our recent operations and field tests which showed that this investment has been paying off. To add further context, we also provided live product demonstrations, providing an opportunity to see how the technology worked in real life.
For these webinars to prove successful, we had to first show an understanding of the sector. For several reasons, not least of all the impact of Covid-19, the oil and gas industry has faced several challenges over the last few years. All those operating in the sector will be aware that this has had a direct impact of capital expenditure.
One of the topics discussed on the day was the shift in investment budgets from oil and gas to renewable energy sources. One of the key talking points was that in many of these cases, finance from oil and gas production would be required to fund any potential green investment.
It has always been our belief that Fishbones stimulation technology can assist operators in their efforts to increase or maintain production. Our guest speakers echoed this, drawing awareness of the importance of early involvement to deliver success.
Taking this as a point of focus, the presentations gave attendees an insight into how our stimulation services are fast becoming an integral component in field developments, indeed, even providing the opportunity to revitalize old wells.
We hope that as we undertake more webinars in 2021, we can continue the Fishbones’ narrative and outline our work to redefine accuracy and control in stimulation, supporting the resurgence of the energy sector in the process.
We’ve long maintained that to unlock the full value of your assets you need lateral thinking. March's webinar is just one of the many platforms that we will use to help tell this story.